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I headed to exclusive sample sale at Grimsby’s Daniella Draper store to see what’s on offer

Queues of shoppers could be seen outside the Daniella Draper store in Grimsby town centre throughout Friday – and there’s a reason why.

From Friday, January 31 to Sunday, February 2, a special and exclusive sample sale is happening at the Victoria Street store, with up to 70 percent off some of the jeweller’s most beloved items.

Having first heard about the one-of-a-kind sale via an email sent out on Thursday evening – and being a fan of Daniella Draper’s pieces – I thought I’d head down there on Friday morning to try my luck.

I don’t know what I was expecting, but I certainly didn’t think I’d have to join a queue. A bit unrealistic on my part, really, considering just how popular the business has become since Daniella – who hails from Grimsby – first opened her flagship store in Cleethorpes in 2014.

After queuing for about ten minutes, and following lots of baffled looks from passers-by, I was let into the store by the friendly security guard at the door who was even giving out free Lindor chocolates to customers. VIP treatment indeed.

Astrology bracelets and necklaces, crescent moon and starfish chain necklaces, gemstone rings and bangles with inspirational quotes on were just a few items available in the sample sale.

Customers were given little wicker baskets to fill with any item(s) they wanted. There was lots on offer, and store attendants were replenishing the stock as and when it was needed.

I didn’t end up getting anything myself, but I may just pop down again before the end of the weekend – and if you’re a fan of Daniella Draper’s pieces or want to bag yourself a good deal for Valentine’s Day, you should too.

Take a look at some of the items available in the sample sale in the photo gallery below.

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