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Music treatment pioneer MediMusic teams up with university researchers to help South Asian patients

A healthtech company which is pioneering the treatment of dementia with music has been awarded more than £183,000 to research support for patients from South Asian backgrounds.

Hull-based start-up MediMusic is investigating how artificial intelligence (AI) and music can ease anxiety amongst Indian and Pakistani dementia sufferers. Funded by Innovate UK, the project is thought to be the first time music therapy research has been targeted at care home residents of South Asian backgrounds.

MediMusic was founded by Gary Jones, a former music industry executive, who developed the technology after trying to help the mother of a family friend who was living with dementia. The company has now expanded its libraries of Indian and Pakistani music and researchers will look out how machine learning recommendations can be used as therapy.

MediMusic says its algorithms can “digitally fingerprinted” pieces of music so they can be identified for treatments. Using a patient’s age, gender, nationality and ethnicity it can create a suitable playlist – played on the company’s own MediBeat streaming device – to target multiple areas of the brain that can help reduce anxiety and pain.

Initial clinical trials at Lancashire Teaching Hospitals NHS Foundation Trust found the use of MediMusic saw a reduction in heart rate in patients living with dementia by up to 25%. The trials also involved the Cambridge Institute for Music Therapy Research at Anglia Ruskin University, one of the largest and most influential research units of its kind with a team 30, including PhD students.

Mr Jones said: “This is fantastic news for our team and our global mission to use music as medication to ease pain, anxiety and stress. The transformative power of music to make us feel more relaxed and healthier is truly extraordinary. Our initial clinical trials have yielded highly promising results, signalling a groundbreaking future in patient treatment.

“The potential to dispense music as a therapeutic intervention could revolutionise the care of people grappling with pain and anxiety, including for people in care homes and patients in hospital. We believe we will eventually see music prescribed on the NHS. Musical medicine would help the NHS save money on costly medications treating anxiety and stress.”

Dr Ming Hung Hsu is a senior research fellow at Anglia Ruskin University and specialises in using music to treat the symptoms of dementia. He said: “This study is incredibly exciting as research hasn’t been carried out amongst care home residents from the South Asian community before, but we know from our previous work that music can have a joyful and calming effect for those living with dementia and those looking after them.

“We will begin by exploring the meaning and use of South Asian music in people’s everyday lives, carry out interviews with those involved in delivering care, and then progress to a controlled pilot study involving care home residents of South Asian backgrounds and their professional carers. This will examine the feasibility of implementing music therapy, using the MediMusic app, within care homes to manage distress for those with dementia.”

Original artice – https://business-live.co.uk/all-about/yorkshire-humber

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