Want to advertise on the radio in Scunthorpe

Steel FM offers outstanding radio advertising for clients across all sectors and at all levels.
Whether you’re a small business or national company, we offer the same professional quality service and our experienced ads team will work with you to make sure your ads reach your target audience, and are played at the best times.
We even script and produce ads, reducing your management and saving you money!
Steel FM is The Local Sound for Scunthorpe and The Surrounding Villages.
We are a community radio station run by local people for local people. As a not-for-profit organisation we rely on the generosity of our supporters to sustain our service to the community. Also with your help you will help us apply, win and sustain a Ofcom Small Scale DAB Licence enabling us to support local businesses with cost-effective advertising.
From our studios in the heart of Scunthorpe we broadcast Scunthorpe, Winterton, Brigg, Kirton Lindsey and The Surrounding Villages 24 hours a day, 7 days a week.
Steel FM is Scunthorpe and the Surrounding Villages biggest and most successful community radio station,
and broadcast training hub.
Steel FM’s people focused media/radio services are the most effective single route of communication serving the broad range of communities across Scunthorpe, Winterton, Brigg, Kirton Lindsey and the Surrounding Villages.
Steel FM is an entirely volunteer run, not for profit organisation,  and many of them have had no previous broadcast experience.
When you advertise or work with us, you are investing back into your communities, and this will allow us to continue to stay on air and other valuable services we provide as a community asset.
We cover the towns of Scunthorpe, Winterton, Brigg, Kirton Lindsey, Barton, Crowle, Epworth and the Surrounding Villages, in fact pretty much most of North Lincolnshire.
The biggest compliments that station has ever had on a repeated basis are ” You don’t sound like a community station” or ” You sound too professional to be a community radio station”
The airtime package we can offer are of various sizes and cost. The most popular package is our £50 per week/£200 per month.
We have a minimum package length of 3, 6 months, 12 and 24 months.
We also have a range of show & feature sponsorship opportunities.

Why Steel FM?

Bounce back from lockdown with an amazing, affordable advertising package from Steel FM

Each package of advertising or sponsorship will be tailor made to your budget

Whether you want to tell people you’re back in business, your shop opening times, special offers or big promotions….Let our team of advertising experts do all the hard work for you

And right now, we’re making our prices so affordable, you just won’t be able to say no!

1) Radio talks to the right people, at the right time and at the right place

Radio works in “real time” so ads can be run at just the time when people are most ready to be influenced by the message. For example, a leisure centre can advertise on a Friday night when people are planning their weekend; a car dealership can target the ‘drive time’ to reach people in car; a local retail outlet can advertise on Friday and Saturday morning to promote weekend offers.

Research shows that ads are far more effective when people are thinking about a related subject.

2) Radio can talk to people who are one click away

Recent research into surfing behaviour revealed that 20% of internet users are listening to radio at any time (Clark Chapman Research 2006).

This is great news for businesses which use the web to bring customers in, as it means many of the listeners can go and check the website immediately.

3) Radio reaches out to everyone – including new customers

While it’s easy to skip the ads on TV and in newspapers, radio ads are harder to avoid. Research shows that people just don’t avoid the ads like they do in other media.

This means that radio is ideal for reaching out to new customers (the lifeblood of most businesses) – they will hear the ads regardless of whether they think they are in the market or not.

4) Radio reaches the right local audiences

Naturally the listeners to a local radio station are locals. But more importantly they are also the right kind of locals. Compared to the typical local newspaper readers, commercial radio listeners tend to be significantly younger.

This means they are more likely to have families and to spend more on shopping.

5) Radio is a ‘local friend’ for listeners

Listeners typically describe their favourite local radio station as a friend, and that friendship can be used by advertisers to change the way local people perceive them – to keep ahead of the competition.

This is especially true for branded content (sponsorships and promotions). If a radio presenter says that prizes are “thanks to our friends at ABC Motors”, listeners will begin to feel a warmer relationship with that company.

6) Radio is the most flexible medium

Business conditions can change fast, and radio is well set to meet those changes. Production of commercials is quick and relatively low-cost, and this allows local advertisers to put out just the right message at the right time. This flexibility works particularly well for advertisers who’s business changes fast with late deals, extended sales, reaction to news/ weather

7) Radio builds long-term brand dominance

As the growth of Carphone Warehouse proved, small businesses can become much bigger businesses by using radio as their primary medium.

Because radio messages are repeated more often and have lower levels of avoidance, by the time a listener is ready to make a purchase, the retailer’s brand name and values are strongly established in their mind.

This is particularly true for brands which invest in sonic identities or jingles.

If you would like to know more about advertising on air, or on our website, please contact our sales team by email

sales@steelfm.org or complete the form below:

Advertising on the radio is bigger, brighter and bolder than ever beating any other advertising medium. Let’s talk and find out more about you and your business using the contact form below. Let’s get you sounding INCREDIBLE ON-AIR.
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