Ella Henderson records new ‘Whooah Bodyform!’ ad to mark 40th anniversary of classic jingle

Ella Henderson has recreated the iconic Bodyform advert, famed for it’s ‘Whooah Bodyform!’ chorus.

The Tetney-born megastar was commissioned by Bodyform to be the new voice of the classic ad, which was first shown in the 1980s. Henderson, who first found fame on the X Factor, has become a household name following nine UK Top 10 singles such as ‘Crazy What Love Can Do’, ‘This Is Real’ and ‘Ghost’.

She agreed to record the jingle with new lyrics to reflect how the world has moved on since the original ad for period products was aired four decades ago. Henderson said: “One of the most important things has to be just shaking the whole stigma of it all.”

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She added: “I think as women we speak about it a lot and I think it should be a topic of a wider conversation and everyone and anyone knows that as women, we have this time of the month, called a period and it’s OK to talk about it. I have a personal ethos as an artist that everything I do is very open and honest, and I feel like that’s what this brand represents.

“It’s a really positive message and it does empower people and that’s what I like to do through my music. So, they go hand in hand.”

Fittingly, Henderson follows the singer Stevie Lange as the voice of the advert. Lange was Henderson’s voice coach in the early days of her career.

Earlier this year, Henderson announced her engagement to Team GB’s Jack Burnell, following a romantic holiday proposal. Former Team GB swimmer Jack popped the question to Ella while the pair were sunning themselves on holiday in Mauritius.

The Bodyform ad is not the first time the North East Lincs singer has made a classic track her own. Two years ago, she led an audience in a rendition of the England anthem Three Lions, as she chanted ‘It’s coming home’ to Peter Crouch on his BBC One show.

The new ad will launch on October 23 to mark the 40th anniversary of Bodyform. Ruth Gresty, of Bodyform, said: “Ella is a positive role model for all young girls and women, having shot to fame at just 16. Now 27, Ella has grown into a successful young women, setting a great example to others about how to achieve your dreams, how to feel empowered, and how to conduct yourself in a society where things can be a minefield.

“This is exactly what Bodyform stands for – we encourage everyone to be themselves, to feel confident being open about their experiences, their periods, and their ambitions. We want to break taboos and inspire people to live their lives exactly as they want.

“Collaborating with Ella has been a dream, we’re so excited to reveal the final edit of the track, and there are some surprises in store along the way.”