A meat supplier formed by private equity house Endless LLP from companies in Yorkshire and Manchester has rebranded as it plans for growth.
Endless bought Yorkshire Premier Meat (YPM) in 2022 and acquired Manchester’s Smithfield Murray a year later with the ai, of creating “a major UK force in business-to-business protein supply”.
Now the firms have been formally joined forces as the renamed Karnova Food Group to supply prepared poultry and red meat to retail and food service manufacturers
Endless says the name Karnova “has been developed from the Latin words for ‘meat’ and ‘newness’ to demonstrate a fresh and innovative protein company”.
The group has revenues of more than £120m, employing some 150 at YPM in South Kirkby, Yorkshire, and 100 at Smithfield Murray in Trafford Park. The two existing brands will be retained.
Paul Peachey, CEO of Karnova said: “The bringing together of YPM and Smithfield Murray under one group name, Karnova, is another exciting and important step in the organisation’s ambitious growth plans, which will see further organic growth – investing more in our sites, our people, our processes and new technologies – together with further acquisitions.”
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Original artice – https://business-live.co.uk/all-about/yorkshire-humber
