BrewDog’s Grimsby glass specialist wins top packaging award for spirits launch

The Grimsby company behind the bottles for BrewDog’s new spirits range has won a major industry award for its work.

Pattesons Glass delivered for the independent British beer giant as it diversified across the alcoholic drinks range, with the multi-million pound contract award announced this summer.

And all three designs were shortlisted at the UK Packaging Awards, with the Duo Spiced Rum taking top spot in the Glass Pack of the Year – Spirits category at the Grosvenor House event. Pattesons’ three projects were individually entered due to the unique design elements that distinguished each bottle.

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Sam Graves, marketing manager at Pattesons, said: “We’re delighted to have won such a prestigious award. Being recognised by your market and peers is something every business wants. We knew we had a great project, one we worked hard to deliver. We’d like to thank Brewdog for entrusting us with such an exciting project and hopefully winning this award reaffirms Pattesons Glass’ position as a market leader in developing bespoke glass packaging solutions.”

Invited to tender for the work with the firm well established in the food and drinks market, mock-ups were sent up to Aberdeenshire to show what was possible, impressing bosses. Pattesons then worked with Manchester-based United Creatives and South Wales’ Launch Design to take the trio of intricately designed vessels to market, with seven-figure volumes into production in China.

Pattesons Glass team on stage at the UK Packaging Awards.
Pattesons Glass wins a UK Packaging Award with its design for BrewDog’s recently launched Duo Rum.

Alex Flett, Pattesons’ sales manager, added: “It was a great night for Pattesons Glass and our customer BrewDog. A massive well done to our sales, procurement, logistics and warehouse teams to help bring the three distinctive bottles to life. We were up against some tough competition but to win the Glass Pack of the Year Spirits award for BrewDog’s Duo Spiced Rum bottle is amazing.”

It comes as the business prepares to start work on a new headquarters in North East Lincolnshire.

Pattesons, for the past six years owned by Belgian-headquartered Industrial Packaging Group following a buy-out of the controlling stake, is set to consolidate operations at a single, enlarged site on Hewitts Business Park. Planning permission has been secured for a 3,756 sq m facility on Blossom Avenue, Humberston, behind Cleethorpes’ Tesco superstore off Altyre Way. It will see the business move from its Atlas House base on South Humberside Industrial Estate.

Home pride: The award back at Pattesons' Atlas House.
Home pride: The award back at Pattesons’ Atlas House.

Original artice – https://business-live.co.uk/all-about/yorkshire-humber

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