Garden furniture business formerly owned by Joules moves to Swindon

A garden furniture and accessories business which used to be owned by fashion business Joules, is relocating to Wiltshire.

Garden Trading was bought out of administration by Yorkshire-based private equity house TIM Group Holdings (TGH) last year, following its split from Joules. The rescue deal secured the roles of more than 50 people.

Like this story? Why not sign up to get the latest South West business news straight to your inbox.

The company has now invested £2m to move its operations to Swindon, and a state-of-the-art facility on the Groundwell Industrial Estate on Hargreaves Road. The firm said its news base would provide a four-fold increase in warehouse capacity and a dedicated product development space.

TGH managing director Liam Gill said: “As part of a wider growth strategy, the relocation of our operations is a key milestone in Garden Trading’s journey, and we are really looking forward to embracing the opportunities that it will create. Our investment builds on the business’ ability to develop products that blend form with function and is demonstrative of our unwavering commitment to bring new designs to the market which will continue to elevate the everyday and offer timeless appeal to our ever-growing customer base.

“Our improved location and significantly increased warehouse capacity will also unlock an enhanced delivery proposition in both the consumer market and trade partner channels. This leaves us very excited for the year ahead, particularly as we prepare for the brand turning 30 in 2024.”

Leicestershire-based Joules invested around £12.5m buying Garden Trading at the start of 2021 to broaden its non-fashion offering. It was founded in 1994, and takes inspiration from both the British countryside and city lifestyle trends, supplying the world’s biggest retailers.

High street fashion chain Next teamed up with Joules founder Tom Joule to strike a £34m dea l to buy Joules out of administration last year, which kept around 100 stores open and secured 1,450 jobs.

Original artice – https://business-live.co.uk/all-about/yorkshire-humber

Scroll to Top