Hull KR’s Connexin sponsorship deal extension is over the line

Hull-based smart solutions and broadband provider, Connexin, has signed a two-year extension to its Hull KR sponsorship deal.

The deal will see the smart city specialist become one of the team’s longest standing partners. It follows the company’s recent backing of Hull’s largest entertainment venue – Connexin Live. The pair were brought together with a unique campaign ahead of KR’s Challenge Cup Final appearance last month.

Furqan Alamgir, co-founder and chief executive of Connexin, said there is more to come.

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“It was always our intention to grow and extend the partnership with Hull KR,” he said. “The first two years were about growing our brand recognition and learning what the fans want from a sponsor, which the partnership has done. Now it’s time to have some fun with it and deliver some new and different ideas to help support each other to grow again. The Robins and the Red Army have our unconditional support.”

Since its entrance to the broadband market in 2012, Connexin has helped provide the region with a more competitive marketplace. It is now building its own full-fibre network in the city to further choice. Connexin is also headline sponsor for the Hull Live Business Awards, with Mr Alamgir joining the judging panel for 2023.

The ‘Last one out of East Hull, turn off the lights’ banner paid homage to the original 1980 fan project, when the city’s two teams met at Wembley. It was said to have delighted fans young and old, many of whom were queuing up for the support banners issued by the company. Strong growth, following substantial backing, recently saw new headquarters taken on by Connexin off Clough Road, while city entrepreneurs Paul Sewell OBE and David Kilburn CBE are now in the boardroom at Craven Park, the former as chair with his Sewell Group business also having stadium naming rights, joining long-term steward, leading city solicitor Neil Hudgell.

Furqan Alamgir, co-founder and chief executive of Connexin, with Paul Lakin, chief executive at Hull KR.
Furqan Alamgir, co-founder and chief executive of Connexin, with Paul Lakin, chief executive at Hull KR.

Paul Lakin, chief executive at Hull KR, said: “We are delighted to continue our relationship with Connexin. We are two Hull-based organisations undergoing big change and growth, so in many respects we are perfect for each other, as we continue to flourish alongside each other and disrupt our respective markets.

“We feel like the partnership is really finding its feet now, and we can really push each other as forward thinkers in our fields. We enjoy working together and it means a lot to us to know we’ve got their full backing and support for the next two seasons.

“Connexin joins the company of the iconic brand, Riding Bitter, as our longest ever principal shirt partners. We hope the extension is just the start of many more exciting years to come.”

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Original artice – https://business-live.co.uk/all-about/yorkshire-humber

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