Plant-based food firm Myco has landed £1.5m investment to produce what it has called “Britain’s greenest burgers”.
From its North Yorkshire base, the vegan specialist is aiming to launch its new range next month. It follows the cash injection which has allowed the firm to ramp up production at its new 200,000 sqft Leeming Bar hope which is where it both grows the oyster mushrooms used for its proteins and creates its ‘Hooba’ products for market.
The positioning of farming and production on one site is hailed as a sustainability benefit as it eliminates food miles. Myco claims its burgers can rival big names such as Linda McCartney, Beyond and Plant Pioneers as indicated by taste tests.
Read more: Yorkshire and Humber firms show signs of improving economy
Read more: Siemens Mobility to produce more London Underground trains in Goole
Myco chairman John Shepherd said: “The investment is a real game-changer as it has allowed us to move full steam ahead with our full range. We are currently meeting with buyers and the initial noises are incredibly positive.
“The goal is a trade launch in March, followed by a national rollout in supermarkets across the UK over the course of the year. That’s an exciting launch and one which will place Hooba among the biggest plant-based protein products in the market.”
David Wood, CEO of Myco, said: “The feedback confirmed our belief that this is a special product that can disrupt the plant-based market. Our goal has always been to create a plant-based range that had the same mouthfeel as meat, and we were thrilled that the judges also deemed the texture to be excellent.
“And the fact it beat some of the most established plant-based brands in Britain for texture and taste shows that it is the total package, and coupled with its unmatched eco-credentials, everyone at MYCO is confident that it will keep going from success to success.
“We just want to thank everyone who attended the event and for the priceless feedback that will help us further in our mission to create sustainable products that make it easier for the public to consume less meat.”
Myco is led by former Vbites managing director David Wood and has promised the creation of 70 jobs at its North Yorkshire site, which it moved into in November last year. It has converted the property to accommodate its vertical farming methods.
Original artice – https://business-live.co.uk/all-about/yorkshire-humber
