Poundstretcher stores in North East Lincolnshire will be putting on a three-day event offering the chance to win shopping vouchers every hour.
The stores at Alexandra Retail Park, Grimsby, and Hewitts Circus, Cleethorpes, are under new ownership and are making “significant changes”, including “cutting prices and introducing loads of branded products at low prices”.
To celebrate, the stores are holding a weekend event between Friday, August 2 and Sunday, August 4, with £10 shopping vouchers being given away every hour. Customers will be randomly selected using the in-store radio system.
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Andy Atkinson, Poundstretcher’s new CEO, said: “Under new ownership and new leadership Poundstretcher is changing fast. Whilst we’re just getting started, the feedback from customers on our price cuts and new brands has been great.
“The continued cost of living crisis has been difficult for households up and down the country, so I’m pleased we’re helping our customers to save money, and I’m happy to see more and more of them shopping with us every week. To mark the start of this new journey, we’re giving away tens of thousands of pounds worth of vouchers across the country over one weekend.”
Kerry and Steve, managers of the Cleethorpes and Grimsby stores, said: “The pace of change at Poundstretcher under new management has been terrific. Our teams are passionate about our business and it’s great that customers have been noticing the lower prices and new brands in our store. We’re excited to be celebrating this new chapter with a three-day chance to win shopping voucher event and look forward to welcoming more customers into our stores.”
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Poundstretcher was acquired by Fortress Investment Group in April, who also own Majestic Wine, Vagabond Wines, and the Punch Pubs Group.
They say they are “listening carefully to customers and colleagues” and responding to their suggestions. Since April, there have been more than 800 permanent price cuts on a number of products including household and cleaning, DIY, health and beauty, storage and reading glasses. Hundreds of lines are now priced at 99p too, while more than 500 big brands are being introduced in every store from Coca Cola and Walkers crisps, to Radox, Surf and Pedigree.
‘Super deals’ on big brands are being promised every month too while there is a new customers events aisle featuring hundreds of deals on household favourites. A monthly leaflet will be produced to tell customers about price cuts and offers.
