Sheffield creative agency Rise at Seven has made a key appointment to lead the next phase of the firm’s growth in the US.
The digital company first opened in the US two years ago when it launched its Chicago base, later moving to New York, as part of a push to expand into new areas which also saw the opening of bases in London and Manchester.
Now Will Hobson has been appointed as vice president of PR of Rise at Seven US, to drive forward further expansion in the States. He held the title as PR director of Rise at Seven UK and sits on the senior leadership team within the agency, after founding the London arm and scaling it to 25 people in two years.
Mr Hobson now takes on New York as vice president of PR, based in the company’s Manhattan office, near Maddison Square Park. His new role within the agency will be to champion the growth of the PR team and lead the digital PR industry across North America.
The search-first creative agency, founded by Carrie Rose in 2019, has seen impressive growth in the US with the agency reporting sales of $1.5m in the last 18 months. Mr Hobson, who holds a senior leadership position in the agency responsible for growth and performance of client work and client relationships, said the team already has a top calibre client roster, working with the likes of Workamajig, PrettyLittleThing and Revolution Beauty on a range of search, content marketing and Digital PR, strategies.
On his new challenge, Mr Hobson said: “I am honoured to be given the opportunity to lead Rise at Seven US to success in the states, the market opportunity is huge for us and we’ve been welcomed with open arms with our innovative approach to SEO, creativity and content marketing.
“To live in the US has always been a dream of mine so I am beyond excited to announce that I’ll be now based in our Manhattan office, to help expand the business across America.
“My role will be to oversee the PR & creative teams in the US and accelerate growth in this new market. We’ve already won five exciting brands in the ecommerce, travel, automotive, fashion and tech space. This really does make the start of a new adventure for Rise at Seven, one I am very excited to be part of.”
Carrie Rose, CEO at Rise at Seven, said: “Will opened and grew our London office as well as our PR function to be the most award winning team in the UK. Having him lead our US PR and creative services to success in the states is an exciting time for us. We have big ambitions over the next 3 years in New York and further plans to expand our US team.”
Rise at Seven now employs more than 100 people across its offices in London, Manchester, Sheffield, and New York, offering content marketing, PR, brand and social campaigns to clients including Getir, InSinkErator, Dermalogica and Parkdean Resorts.
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