Hull-based holiday home manufacturer Willerby has developed an all-electric model, described as a green game-changer as a UK first for the industry.
The pioneering Willerby All-E system will be showcased at the Great Holiday Home Show later this week, the largest industry gathering on the calendar. Designed by Willerby’s in-house technical and product development teams, it is set to lead the industry’s transition away from liquid petroleum gas, helping to ensure the city giant remains at the forefront of the sector.
Three key advances have helped it to addresses the significant challenge of grid access and pitch supply limitations, with intelligent technology to monitor and optimise electricity use and a patented thermal battery allowing the removal of the traditional combi boiler added to recent work on the company’s GReEN Standard – which has seen consumption in Willerby homes reduced by 28 per cent.
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Willerby chief executive Peter Munk said: “We’re very excited to announce this major breakthrough, which will enable the holiday parks industry to take a big leap forward.
“Our Willerby All-E specification is the natural next step on our sustainability journey, following the introduction of the Willerby GreEN Standard last year.
(Image: Shaun Flannery Photography Ltd)
“We know holiday home owners share our passion for protecting the planet and recognise that holiday parks already offer one of the most sustainable forms of tourism. Now, this ground-breaking innovation will make holidays and short breaks in Willerby models even greener. Equally, holiday park operators are committed to sustainability and the Willerby All-E specification will enable them to push ahead in moving from gas to electric energy supply and embrace more ways to generate green electricity on their sites.
“We’re inviting visitors to the Great Holiday Home Show to come to the Willerby Village to learn more about Willerby All-E and the sustainability benefits it offers to holiday home owners and holiday park operators.”
One of the first Willerby All-E models will be made available to the 1,200 Willerby employees in Hull to enjoy a sustainable holiday while providing feedback to the company’s product development team. They will experience using the smart technology that will divert supply from heating to hob, for example, before kicking back in once cooking is complete.
The Great Holiday Home Show is being staged at the Great Yorkshire Showground in Harrogate for the first time from Friday, with television personalities Matt Baker MBE and Christine Talbot joined by Yorkshire Vet Peter Wright. It is the latest iteration of the Hull and East Riding of Yorkshire Caravan Manufacturers’ Association show that was previously held at The Lawns in Cottingham, having launched in 1976. Open to the public from Friday to Sunday, next week then focuses on trade, from Tuesday to Thursday. It had been due to launch there in 2020, but the pandemic put plans on hold.
(Image: Shaun Flannery Photography Ltd)
The Willerby All-E is being showcased in a Brookwood holiday home, and will be available in the Brookwood and some other models for 2024, and the full range for 2025.
The launch follows the £217 million turnover firm becoming the first manufacturer in the holiday homes industry to publish an annual sustainability report, detailing the extensive measures the business has taken to cut carbon emissions in production and the supply chain. From biomass boilers to heat manufacturing facilities in the city, to recycling or recapturing 96 per cent of waste generated and ensuring 80 per cent of the supply chain is in the Humber region, it provides a detailed overview of the company’s ever-greener footprint.
Original artice – https://business-live.co.uk/all-about/yorkshire-humber
